Remember to for updates on new events!
Loading Events

« All Events

Strike Up Conference Closing Keynote: Relentless Adaptation with Amber Mac

Thursday March 4 @ 11:30 am - 1:00 pm

As partners in Strike Up 2021 – a free digital conference for women entrepreneurs – we will live-stream the closing keynote address, Relentless Adaptation: How Great Companies are Innovating to Win, by Amber Mac.

Space is limited to ensure COVID 19 protocols are followed, please register in advance to secure your spot in the Outpost 31 Classroom. Live-stream on the big screen and snacks included. This event is for members only.

To register for the entire Strike Up Conference, go here.

More info:

Relentless Adaptation

How great companies are innovating to win.

We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your company taking advantage of disruptive new technologies, or simply being disrupted by them? A newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business—and Mac has had her ear to this fertile new ground for years. From voice technology and 5G, to the democratization of content creation and growing influence of culture, this big picture talk sheds light on how to win in our fast-forward economy.

 Audiences will learn:

  • How to read and act on the signals of change
  • The importance of experimenting, not only with products, but with business models and strategies
  • How to build the organizational capabilities needed for agility, flexibility, and relentless adaptation


NorthLight Innovation
2180, 2nd avenue
Whitehorse, YT Y1A 5N6 Canada
+ Google Map