How do you write a press release a journalist will actually read – and write a story about? What does “on the record” and “off the record”
How do you write a press release a journalist will actually read – and write a story about? What does “on the record” and “off the record” mean? What is the legal and moral responsibility of the media, and what is your legal and moral responsibility when you interact with them? How do you get stories told, and who is the best person to tell them?
If you are a small business or not-for-profit, dealing with the media can feel like a daunting, frustrating, and sometimes confusing task. You’ve got an issue you want to talk about, a product you want to get the word out around, or an event you’d like to have covered, but getting media attention – and how to speak to journalists if you do get it – can be fraught.
Join local long-time journalist Lori Fox for a workshop addressing these issues on Wednesday, Dec. 2 from 12 – 1pm via Zoom live-stream.
Bio: Lori Fox is Whitehorse-based writer, reporter and editor. Their work, which focuses on issues of class, gender, and the environment, has appeared most recently with the Globe and Mail, Vice, CBC North, UpHere, and Yukon News.